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The Voice of Converting | Alexander Houben (JHT)
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 Voice of Converting 
| DE

The Voice of Converting | Alexander Houben (JHT)
In this episode, we welcomed Alexander Houben, CEO of JHT Jakobs-Houben Technologie GmbH. The company from Geilenkirchen, Germany, has its core competencies in coating and engineering. In The Voice of Converting, Houben talks about making his company future-proof and the new management structure that had been announced at the beginning of the year. New management team As of 1 January 2024, Alexander Krause took over the positions of Deputy Managing Director and Chief Technical Officer (CTO). Moreover, Steffen Lambertz now heads up product development at JHT as Chief Product Officer (CPO) with immediate effect. The company management sees JHT as a key player in the roll-to-roll finishing sector in the future. The energy transition is a particular focus: the demand for battery electrodes, catalyst-coated membranes and other products is constantly increasing. JHT’s machines have established themselves in these and other industries. Together with partners from industry and research, the process and system technology will be further developed and optimised in cooperation projects. Creativity and flexibility In our Podcast, Houben also emphasises the lean and flexible structure of his company. JHT thrives on creativity, he is certain. https://jht.eu

The Voice of Converting | Social Media & GenZ
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 Voice of Converting 
| DE

The Voice of Converting | Social Media & GenZ
Teresa Walter-Leitzgen is our current guest on The Voice of Converting Teresa Walter-Leitzgen has been working in digital and content marketing since 2015. Before focussing on digital strategic consulting for companies, Teresa studied ethnology, law and political science at Goethe University in Frankfurt. Through her passion for triathlon and running, she has built up her own brand on social media and also implements multi-channel campaigns for regional and international clients. Public image on the social web In her podcast interview with Martin Hirschmann, Teresa tells us how she turned her passion for triathlon into a wide-reaching Instagram presence - initially by chance, but then professionally. Today, companies from various sectors benefit from her expertise and take their public image on the social web to a new level. LinkedIn also plays a major role in Teresa's work. In the podcast, we discuss why even small and medium-sized companies can benefit greatly from social media. GenZ - better than its reputation? We also talk about the image of GenZ and how it is portrayed in the media. Teresa explains why, in her view, much of the criticism levelled at the younger generation misses the mark. Expert at the PRO Converting Gipfel After the podcast is before the Gipfel: Teresa Walter-Leitzgen will be a speaker at the PRO Converting Gipfel in Hamburg (27-28 June 2024). The topics in this podcast provide an initial insight into her expertise - we cordially invite you to Hamburg to find out more!

Pro Converting E-Paper
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PRO Converting Showcase 2024/25
PRO Converting Showcase 2024/25
Our highlight compilation of Key Player of the industry
PRO Flextronics
PRO Flextronics
All about PRO Flextronics and a preview of the first issue.
PRO Converting EN
PRO Converting EN
All about PRO Converting EN and a preview of the first issue.
Our Guidelines

1. Connecting Professionals

Networking is our bread and butter. We connect people and companies from all parts of the supply chains of the industries we serve and thus make a significant contribution to their success. We not only know our industries on a technological level, but also know what makes the people behind the machines tick and what really moves them.

2. Multi-channel communication

Print media continues to be highly relevant for our specialist audience. At the same time, more and more digital media formats are being developed, which are being introduced by providers of specialised media with very different levels of success. When it comes to our digital platforms, we always focus on the formats that really suit our target groups! In addition to the “classic” online news, these are primarily podcasts, video reports, webinars and email newsletters. For our social media activities, we rely entirely on LinkedIn, where we can reach the relevant people and target groups for our media brands in a targeted manner.

3. Global presence, special events

By travelling to trade fairs, conferences and industry events around the world, we always have our finger on the pulse of the industries we serve. We believe in the “magic” of personal contacts and cultivate these as often as possible. In addition, we offer our own face-to-face and online events that enable in-depth networking in a more intimate atmosphere. Internal and external experts who speak at our events should always offer real added value, beyond sales presentations and “empty business-speak”!

4. Fundamental Values

As a company, we stand up for democracy, human rights and freedom of the press. We want all people to be treated equally regardless of gender, sexual identity, skin colour, origin, religion and age. We are firmly opposed to racism and anti-Semitism and reject extremism of any kind.

5. Sustainability

We recognise our responsibility to do our part to curb man-made climate change and develop constructive solutions for a more sustainable and environmentally friendly future. On a journalistic level, we accompany “green” innovations in the sectors we serve with a critical distance. We reject “greenwashing”. As a company, we include sustainability aspects in all investment decisions and favour climate-neutral means of transport for business trips whenever possible.

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